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Client Profile: Bevforce
Across the world, in every culture, one thing remains the same: at the end of a hard day of work, we all like to kick back and have a little fun. For many of us, that might mean throwing on some...
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Boosting the Effectiveness of Display Ads with Paid Search
Department store mogul John Wanamaker wasn’t sure which half of his advertising was working Troubled with an inability to track the effectiveness of his advertising dollars, John Wanamaker, the father...
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How Do I Increase My Google Traffic?
There are two main types of website traffic you can tap into from Google: organic traffic and paid traffic. Having a strategy for targeting both is a good way to boost overall traffic to your website...
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Maximize Branded Traffic In A (Not Provided) World
By now, everyone throughout the digital marketing world has heard about Google’s effort to transfer all keyword data into a (not provided) category by November 30, 2013. One particular way to assess...
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Bing Remarketing in Paid Search – RLSA
Bing is rolling out remarketing in paid search, a product similar to Google’s RLSAs. Remarketing in paid search lets you target ads to people who have visited your site in the past. You are able to set...
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A Plethora of PPC News – Call-Only Campaigns and Tinder…
After a brief hiatus, we have a Plethora of PPC News to share with our wonderful readers! We know it’s been a while but we’re back. And you look lovely – is that a new outfit? Without further ado (or...
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A Plethora of PPC News – Mobile, Mobile, Mobile
AdWords Announcement For May 5th 91% of smartphone users now turn to their phones for ideas while right in the middle of a task. Google’s new product announcements will be aimed at creating a better...
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A Plethora of PPC News – Well, Almost a Plethora…
There’s nothing particularly plethora-y about this week’s Plethora of PPC News, but it’s still hot off the press and thoughtfully written by yours truly. How Google’s Latest Algorithm Update Affects...
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A Plethora of PPC News – Testing And Snapchat
Not much of a correlation between the fun things Google is testing and the Snapchat advertising updates, but they’re both discussed below and I hope you enjoy this week’s read! Testing 1, 2, 3 The...
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The Plethora of PPC News – What’s Happened?!
Old versions of AdWords Editor have stopped working. This headache happened on June 30th and after struggling to adapt (I’m always partial to legacy versions of everything), I’ve finally gotten the...
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A Plethora of PPC News – Hitting the Sweet Spot
The Plethora of PPC News has some exciting news! Wait, what? News has news? Yes – we are switching up authors this week and every other week moving forward. Stay tuned for more changes! Brand CPCs...
View Article5 Things I Hope To Learn At PubCon
Wpromote is kind enough to be sending me to PubCon, the world’s leading online marketing conference, next week for four days in Las Vegas, NV. This is just one of the many perks of working at Wpromote....
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Meet the Employee: Angelo Lillo
Welcome to the fourth installment of our employee spotlight! We’d like to take a minute and introduce you to Angelo Lillo, Director of Paid Search Operations here at Wpromote. Q: What is your...
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Playing Your Cards Right in Google Shopping
So you’re running ads on Google Shopping…that’s great! And what are you doing to gear up for the holidays? Oh, you’ve made some bid adjustments, that’s a start…and anything else? If this conversation...
View Article10 Key Takeaways From 2019 Performance
As the year closes, we’re eager to review results and take stock of how predictions and trends are shaping up by the numbers. Looking across accounts, platforms, and devices, there are several key...
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3 Ways to Think Differently About Your Paid Media Budget
It’s one of the biggest questions every business has when building a paid media strategy: how much budget do I need? Unfortunately, there’s no one-size-fits-all answer to this question. Every company...
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How We Take A Strategic Test & Learn Approach To Paid Media
At Wpromote, we are also constantly looking for opportunities to grow our clients’ digital footprint, as well as to improve efficiencies among what we already do on Google, Bing and other partners....
View Article6 Digital Marketing Strategies That Worked In 2019 (And 6 That Didn’t)
While we’re already focused on driving results for 2020, we always want to take time to reflect on past performance from a high-level perspective. It’s easy to get deep in the Google Analytics weeds,...
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Why Social Media Advertising Has A Place In Your 2020 Budgets
It has been said many times and many ways that social media doesn’t deserve budgets, at least not as much as Search, Criteo, or other channels. While there may be some reasoning behind spending more in...
View ArticleThe Power of Paid Search: A Guide to SEM for Startups
SEM (paid search engine marketing) is an extremely important (and perhaps the most effective) paid marketing channel. Advertisers can bid on exactly what potential customers are looking for via...
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