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Dominating Digital Advertising: AI and Google Performance Max
It can seem like everyone in marketing is going all in on artificial intelligence (AI), and Google is leading the pack. Nowhere is this clearer than in the acceleration and expansion of Performance Max...
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Prepare for AI-Powered Search: Integrate Your Paid & Organic Search Strategy
Automation is on the rise across every part of the marketing industry, and search is no different. AI-powered tools for paid search like broad match and Performance Max (PMax) have been changing the...
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The Next Move: Protecting Brand Safety in Google Search Ads
Adalytics, a third-party advertising performance optimization platform, made a splash in the search marketing world when they released research revealing that Google search ads were being displayed on...
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The Next Chapter In Search: Adapt Your Strategy to a New Era
Deanna Cullen, Hugh Nelson, and Serena Peterson contributed to this post. The way we search has changed a lot in the last decade. In the traditional model, marketers would measure success by looking at...
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The Paid Search Revolution: How Google SGE Is Changing Search Advertising
Google’s Search Generative Experience (SGE), powered by AI, is taking over more and more SERP real estate–an update that’s making big changes for both paid and organic results. The impact of AI is...
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The Google Antitrust Ruling: What’s Next for Search?
A judge has ruled that Google has unlawfully maintained a monopoly in search and text advertising, particularly through exclusive arrangements that made Google the default search engine on Android and...
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Get the Max Out of PMax: Optimizing Your Search Strategy for Retail Campaigns
Let’s say you’re looking for the perfect pair of white sneakers from a new brand you’ve heard about. Where do you turn first? Many people go straight to the Google search bar, of course. When you’re...
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Big Swings: Adapt Your Paid Search Strategy to Win This Election Season
With less than fifty days until Election Day, political advertising is entering its final stretch this fall. That means major fluctuations in ad spend and ad costs, making this a challenging time for...
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Crunch Time: Key Tactics to Supercharge Your Cyber Weekend Performance
Darren D’Altorio, Leo Gonzalez, Amy Pho, Skyler McGill, Kim Quinn, Ryan Smith, and Serena Peterson contributed to this post. Believe it or not, Cyber Week 2024 is right around the corner. You’ve...
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Beyond Holiday: Transform Q4 Learnings into Evergreen Paid Search Strategy
We’re well into the new year, and you’ve probably packed your holiday sales and strategies away along with your wrapping paper, ornaments, and cookie cutters. Search marketers usually pull out all the...
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